How to Rank High on SERPs With Optimized Content Writing Services

To have a business and not having an online presence is not only really bad for you in terms of the number of potential customers you can reach but you also lose on your credibility. A quality online presence can be achieved using quality content for your website. However, creating quality content that has the potential to rank high and thereby boost your business, requires it be created keeping the web in mind. 


Google and other search engines follow some algorithms and bots to crawl and determine the rank of your website. So, writing for the web to rank high is different from writing for other purposes. You will have to know how the search engines work and what are the factors that should be kept in mind while writing articles.


We, at Yangtze Solutions, have in our team some of the finest and skilled content writers who can write any and every type of content keeping the necessary SEO guidelines in mind. We provide some of the best services for Technical Article Writing in Dubai and the entire Middle East. 




Here are a few factors to keep in mind to make your website and blogs rank higher in SERPs. 

Set Your Goals

To create an SEO strategy, the first thing you need to set is your goals. What do you want to achieve for your website? What are the KPIs you want to set? Setting a goal is necessary so that copywriters, marketing managers and other stakeholders unitedly work towards the same goal. Some of the common metrics that many businesses measure are:


  • Organic traffic

  • Backlinks

  • Click-through rate

  • SERP position


Quality services for technical article writing in Dubai consists of creating content while keeping in mind the goals. 

Use Your Keywords Wisely

The primary consideration while using keywords in your website articles is to not build your article around it. In other words, do not stuff your keywords unnecessarily. A reader must feel engaged with your content but they shouldn’t stumble upon the keywords. Keywords should be naturally placed in your article. In other words, write for your end user and not keeping in mind a magic keyword density.


Also, include subtopics and keywords related to the subtopics. Think ahead about the follow up questions that may rise in your readers’ minds. Include such questions and answers in your writing right from the start. 


Our Content Writing Services in Dubai team consists of experienced writers who can and do maintain keywords sensibly so that reading is natural. 




Frame Your Article Correctly

Writing content for websites requires that you follow specific guidelines. The key factors you need to consider while writing an article to rank it high are:


  • Keep your audience in mind. Write for your target audience and not for yourself. 

  • Write in either conversational approach or in second person.

  • Use short paragraphs for easy readability across different devices.

  • Leave white space strategically so that your audience can read it easily.

  • Use titles and subheadings to break your article in parts so that your readers face no difficulty reading it.

  • Have featured snippet in mind while writing your article.


Optimize Title, Meta Description, and Alt Text

SEO content writing is all about optimizing your content so that Google and other search engines find them useful and rank them higher. For that, optimize the title, meta description, and Alt text. This will not only help with readability but also make it easier for Google to find and rank your article higher. 


Title Optimization includes using keywords in H1 and subdividing your content up into several divisions. 


Optimizing Meta Description means keeping it under 160 characters so that it is displayed in its entirety.


Alt text is needed for each of the images in your writings. Keep it under 125 characters or less. 

 

So, these are the factors that you need to keep in mind to help rank your website and articles thus help your business grow. 


If you are looking for expert services for Technical Content Writing Abu Dhabi, you can always connect with us for the best of services. 




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